Hi! I'm Ishita
I turn B2B products into compelling stories that sell
I turn B2B products into
compelling stories that sell
Product Marketing Manager at Headversity
10+ Years of Experience. Based in Calgary, Canada
Product Marketing Manager at Headversity
10+ Years of Experience. Based in Calgary, Canada
Product Marketing Manager at Headversity
10+ Years of Experience. Based in Calgary, Canada
Led the product launch to grow lead pipeline by 34% at
Unified product messaging to boost inbound lead conversion by 21% for
Owned GTM for AI FinTech SaaS, driving 40% of the pipeline at
Owned GTM for AI FinTech SaaS, driving 40% of the pipeline @
Explore My Work
Explore My Work
Collaborative storyteller and product evangelist skilled at aligning voice of customer with Product, Sales, and Customer Success
Led GTM strategy and launch for a new product line (CERT)
Headversity
Mental Health SaaS • Canada
View Product Brochure
View Product Brochure
View Product Brochure
View Product Brochure
View Unified Brochure
View Unified Brochure
View Unified Brochure
View Unified Brochure
Owned GTM for AI FinTech Product, generating 40% of total leads
Magic FinServ
AI, FinTech SaaS • USA
View Case Study
View Case Study
View Case Study
View Case Study
View Full Brochure
View Full Brochure
View Full Brochure
View Full Brochure
Led a global website relaunch in 6 APAC markets. Grew lead conversion by 23% via clearer messaging.
Led a global website relaunch in 6 APAC markets.
Grew lead conversion by 23% via industry-specific inbounds
PeopleStrong
HR Tech SaaS • APAC
View Case Study
View Case Study
View Case Study
View Case Study
View Case Study
View Case Study
View Case Study
View Case Study
Tools I use
AI forward tools. Human-first marketing.
Founders love working with me:
Ishita was a really valuable member of our team in the Product Marketing function. She's an encyclopedia of knowledge and always has a great category reference/best practice to initiate to help bolster how you talk about your product.
She's also a very energetic and enthusiastic team player that gelled well with our MarCom team. If you're looking for a PMM to help align your GTM and bring fresh ideas to strengthen and simplify your offering for internal/external stakeholders, I highly recommend bringing on Ishita.
Steven Gramlich
Co-Founder, CMO, Headversity
Ishita is someone who delivers with integrity. She’s a fast learner and always eager to take on a new challenge – whether it’s learning a new software, skill or industry.
Ishita is able to lead diverse efforts and projects from start to finish, with ingenuity and attention to detail. She demonstrates true leadership qualities that others want to emulate. She is able to effectively collaborate with cross-functional stakeholders. She is amiable, fair, has sound judgement, and is a team-player. She is a pleasure to work with.
Anuraj Soni
COO, MagicFinserv | Growth leader
She does things with passion and a sense of evangelism.
She has been an active contributor towards building the company culture, alongside fulfilling her work responsibilities with sincerity.
She is always trying to learn something new and not afraid to experiment.
Her enthusiasm and cheerful attitude, along with business acumen can be a great asset, wherever she chooses to work.
Mayank Dhingra
Founder, BetaOut
Founders love working with me:
Ishita was a really valuable member of our team in the Product Marketing function. She's an encyclopedia of knowledge and always has a great category reference/best practice to initiate to help bolster how you talk about your product.
She's also a very energetic and enthusiastic team player that gelled well with our MarCom team. If you're looking for a PMM to help align your GTM and bring fresh ideas to strengthen and simplify your offering for internal/external stakeholders, I highly recommend bringing on Ishita.
Steven Gramlich
Co-Founder, CMO, Headversity
Ishita is someone who delivers with integrity. She’s a fast learner and always eager to take on a new challenge – whether it’s learning a new software, skill or industry.
Ishita is able to lead diverse efforts and projects from start to finish, with ingenuity and attention to detail. She demonstrates true leadership qualities that others want to emulate. She is able to effectively collaborate with cross-functional stakeholders. She is amiable, fair, has sound judgement, and is a team-player. She is a pleasure to work with.
Anuraj Soni
COO, MagicFinserv | Growth leader
She does things with passion and a sense of evangelism.
She has been an active contributor towards building the company culture, alongside fulfilling her work responsibilities with sincerity.
She is always trying to learn something new and not afraid to experiment.
Her enthusiasm and cheerful attitude, along with business acumen can be a great asset, wherever she chooses to work.
Mayank Dhingra
Founder, BetaOut
Leaders love working with me:
Leaders love working with me:
Ishita was a really valuable member of our team in the Product Marketing function. She's an encyclopedia of knowledge and always has a great category reference/best practice to initiate to help bolster how you talk about your product.
She's also a very energetic and enthusiastic team player that gelled well with our MarCom team. If you're looking for a PMM to help align your GTM and bring fresh ideas to strengthen and simplify your offering for internal/external stakeholders, I highly recommend bringing on Ishita.
Ishita was a really valuable member of our team in the Product Marketing function.
She's an encyclopedia of knowledge and always has a great category reference/best practice to initiate to help bolster how you talk about your product.
She's also a very energetic and enthusiastic team player that gelled well with our MarCom team. If you're looking for a PMM to help align your GTM and bring fresh ideas to strengthen and simplify your offering for internal/external stakeholders, I highly recommend bringing on Ishita.
Steven Gramlich
Co-Founder, CMO, Headversity
Ishita is someone who delivers with integrity. She’s a fast learner and always eager to take on a new challenge – whether it’s learning a new software, skill or industry.
Ishita is able to lead diverse efforts and projects from start to finish, with ingenuity and attention to detail. She demonstrates true leadership qualities that others want to emulate. She is able to effectively collaborate with cross-functional stakeholders. She is amiable, fair, has sound judgement, and is a team-player. She is a pleasure to work with.
Ishita is someone who delivers with integrity. She’s a fast learner and always eager to take on a new challenge – whether it’s learning a new software, skill or industry.
Ishita is able to lead diverse efforts and projects from start to finish, with ingenuity and attention to detail. She demonstrates true leadership qualities that others want to emulate.
She is able to effectively collaborate with cross-functional stakeholders. She is amiable, fair, has sound judgement, and is a team-player. She is a pleasure to work with.
Anuraj Soni
COO, MagicFinserv | Growth leader
She does things with passion and a sense of evangelism.
She has been an active contributor towards building the company culture, alongside fulfilling her work responsibilities with sincerity.
She is always trying to learn something new and not afraid to experiment.
Her enthusiasm and cheerful attitude, along with business acumen can be a great asset, wherever she chooses to work.
She does things with passion and a sense of evangelism.
She has been an active contributor towards building the company culture, alongside fulfilling her work responsibilities with sincerity. She is always trying to learn something new and not afraid to experiment.
Her enthusiasm and cheerful attitude, along with business acumen can be a great asset, wherever she chooses to work.
Mayank Dhingra
Founder, BetaOut